Stop Selling Services. Seriously.
Just stop.
Nobody wants a service.
Nobody wants a product.
Nobody wants a sales pitch.
They want an EXPERIENCE.
To market an experience, start being yourself. Right away. In your LinkedIn Profile. Help a client understand what it's like to:
Exchange energy with you...
Be in your presence.....
Have space held by you.....
Feel your vibration....
Here's How to Offer an Experience (and be your Adorable Self) in Your Profile
1) Be conversational. Questions. Statements. Curiosities. Wonders. Imaginings. What-ifs. Open up a discussion (even if it's technically one-sided) that allows them to volley. Don't be that guy at the parent BBQ who never shuts up.
2) Tap into emotions. Speak to their feelings, fears, frustrations--the reason they sit in the garage for 15 minutes before walking into the house at night. Validate. Recognize. How can you begin holding space even across the screen?
3) Put them at ease. Be relatable. Mention your struggles. Be a human. Disarm whomever you can. Bonnie Tyler Might be holding out for a hero, but your clients are not.
4) Acknowledge their successes. Empower. Remind them how they kick ass. Encourage forgiveness for not being perfect. "Seeing perfect people makes me feel better about myself," said no one ever.
5) Stop with the "how". Don't get into the weeds (or the poppies or the cosmos or the morning glories) about your process or your program or your gluten-free, dairy-free parmesan broccoli bites. Tease, but ultimately, wait until they can hear it live.
6) Offer some free agnostic tips. Anthony Kiedis told us to Give It Away Now. These weren't idle lyrics. Information impacts others beautifully when it moves freely. Show them you're a giver and a sharer.
7) Promise no sales pitches. Go ahead and name it. It's the HERD of elephants in the room. Suspicion and fear dissipate when you address it. Let them experience ease and meet them there.
8) Don't be a MOO (Master of the Obvious). Gratitude journals are great, but if I hear about them anymore, I might throw up a little bit in my mouth. You need not be profound, but when you say obvious stuff, give it YOUR flavor.
9) Talk to an individual. Your profile might be seen by the masses, but it should feel like a 1:1 exchange. Barney's peace fingers to the eyes on HIMYM. Let them FEEL the conversation. For every person.
10) Be selective. People want to feel special, chosen and curated. So mention who you don't work with AS WELL AS who you do. (But Andrea, then I'm cutting people out!!!!). Yep. that's right. I dare you.
Be brave enough to SERVE more than SELL. At least in the first conversation.
Can you recall a 30 minue Zoom that felt like an EXPERIENCE? Give that person a SHOUT OUT.
****I'm in the business of transformation. Moxie. Messaging. Manifestation.
If you want help SERVING on your LinkedIn Profile or your Posts, sign up for a LoveFest. Bring a question and a concept. It's FREE, fabulous and other F words too.
P.S. I start most client calls with a Landing Meditation to help us go from getting here to being here. If that's not your thing, I'm probably not your gal.
P.S.S. Muggles need not apply.
#LinkedinProfile #serveinsteadofsell #brandmessaging #experienceyou #youarebrave